Femtech (the umbrella term that covers all tech related to women’s* health) is expected to exceed worldwide sales of $50 billion dollars by the year 2025. Like any other tech product, period tracking apps—along with many other types of femtech such as fertility apps, smart breast pumps, and intuitive sex toys that connect to an app—are constantly finding new ways to monetize their product for maximum profit. In other words, the app itself isn’t where the company makes their money, it’s the data being collected and sold that has the biggest financial value.
Selling data is not an uncommon practice. In fact, most apps (especially free apps with ads) use data brokers to sell apps to interested parties. Who buys data? Marketing companies, corporations, credit card companies, banks, as well as government operations such as CSIS and ICE. What makes period tracking apps distinct from other apps is the type of data being collected. For most apps, everything from your device settings, websites visited, and information about other types of apps you have on your phone is fair game. Unfortunately for period tracking apps, this also includes the sensitive information you volunteer when using the app: whether or not you’ve had sex, had an orgasm, intimate details about your bodily functions, as well as details about your mental health.
So how can you protect yourself and your data from being brokered? Make informed decisions about the tech you choose to support (or consider using a daytimer or notebook to track ovulation, premenstrual symptoms, and period specifics.
*Although some femtech companies are using more trans and nonbinary inclusive language most companies still only use the pronoun her and refer to their customers as women/ladies/girls. At Lunapads, we think this practice really sucks.
How to track your period as an informed consumer
If you’re an Excel or Numbers whiz you can create design your own spreadsheet to track your menstrual cycle (and then share the template with others!). Alternately, a quick Google search will produce multiple sites offering free printable Excel spreadsheet templates.
For some people, a good old-fashioned calendar is still the easiest and most reliable form of period and ovulation tracking. Create your own coded legend to mark down specific symptoms and bodily functions to make analog tracking even simpler.Ashley Linkletter is a mental health, food, and nutrition writer based in Vancouver, BC.